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How to Bulk Rename, Prefix and Move GTM Tags to Folders

You inherit a container with 80 tags, no naming convention, and not a single folder. In the GTM UI, fixing that means opening each tag, one at a time. There's a faster way.

What GTM's native editing won't do

• Rename means opening every tag, editing, saving — times 80.
• There's no find-and-replace across tag names.
• There's no bulk prefix or suffix to apply a convention like GA4 - .
• Moving to folders is a manual multi-select, and you can't create-and-assign in one move.

First, decide on a naming convention

Before bulk-editing, pick a pattern. A reliable one is Type - Purpose - Detail, e.g. GA4 - Event - purchase or Conversion - Google Ads - Lead. Consistent names make everything below — searching, filtering, folders — actually useful.

Bulk-editing with GTM Tag Helper

In the extension's Bulk Actions tab:

1. Select the workspace.
2. Select the tags — filter by name or by tag type, or select all.
3. Choose an action:
   • Find & replace in names (e.g., GA → GA4 - )
   • Add a prefix (e.g., [Conversion] )
   • Add a suffix (e.g., _v2)
   • Move to a folder — pick an existing one or type a new name to create it on the fly
4. Apply to all selected tags in one pass.

A few tips

• Filter by tag type first to, say, prefix every GA4 tag at once.
• Move-to-folder creates the folder if you enter a name that doesn't exist yet.
• Writes are paced to stay within the GTM API quota, so large batches don't fail halfway.